Do you know as of 2019, there were nearby 19,800 jewelry stores across the United States?
This figure is growing with each passing year.
With a huge number of jewelry stores out there, it can be challenging to get your local store noticed and stand out from the competition.
Herein, we are sharing 5 cost-effective marketing strategies to get your business in front of the target audience:
Table of Contents
Traditional Marketing
People are often drawn towards jewelry stores that have eye-catching, and colorful banners or have stunning glass decals. Get a perfect decal customised for your jewelry store and have color and style that goes with your brand.
Window decals are a cost-effective option for jewelers who are looking forward to creating consistent store popularity.
Some of the benefits of using window decals are:
- Build your brand
- Draw customer attention
- Promote sales
- Budget-friendly
- Increase the exposure
- Showcase your services, offers, discounts, events, etc.
You can also distribute direct mails, pamphlets, brochures or run paper or TV ads to get people talking about your business.
Trade events
49% of people who attend trade show buy 1 or more products/services displayed.
This means presenting your jewelry business in a trade show or exhibition can provide you with opportunities to
- Create a solid customer base
- Build a strong network
- Generate leads
- Know your competitors
- Get knowledge about the latest jewelry trends
- Promote business
You can also engage your customers by offering them a gift voucher or finished piece of jewelry.
Google Ads
You want high-quality leads in your store, right? Invest in paid ad marketing to grab the attention of your real audience.
Through creative and compelling PPC ads and social media advertising, you can
- reach a wider audience
- attract more high-quality leads
- entice your audience to instantly buy your products
- improve online presence
The crux of the matter is to get excellent returns on your marketing investment.
Content Marketing
Do you know 61% of customers buy from a company that provides custom content?
From boosting brand awareness to connecting you with potential customers, improving conversion, and generating leads, content marketing is a great promotional idea for your jewelry store.
Additionally, high-engaging and user-friendly content is an important asset that creates a long-lasting positive impression on your old and new customers and compels them to come back for repeated purchase.
Some of the suggestions include
- Creating jewelry styling guides
- Write on jewelry cleaning and maintenance tips
- Share some trendy looks for weddings and events
- Informative blogs on jewelry stones
- Technical information on jewelry making process
Be Active on Social Media
You will be surprised to know that there are approximately 3.81 billion social media users.
Socializing with the target audience can increase brand exposure and recognition.
Be active on social media platforms like Facebook and Instagram and post informative photos, content, and videos to let people know about your jewelry store.
Run social media contests, share live videos of your trade event and publish PR articles; the options are countless.
Let’s Wrap Up
Marketing your jewelry business is not as tough as it seems.
By incorporating even one of the ideas, you can easily stand out your jewelry business from the competition and can create loyal relationships with your consumers.
Do you have other jewelry marketing ideas? Comment below!